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How to turn your Personal Brand into a magnet for opportunities.


Do you know that your Personal Brand can be a powerful magnet for opportunities?


A solid, well defined personal brand can set you up for success, unlock doors to career defining opportunities and put your name in rooms you've never set foot in.

Since your personal brand is essentially your reputation, the key is being very clear about what you want your audience to know about you and consistently showing up or presenting yourself as that person.


For a lot of people, the challenge is always 'where do I start building my personal brand'? You can start by simply answering the following questions for yourself:


  • Why do I want to build a personal brand? In other words, what's the ultimate objective? The answer could be career progression, thought leadership, business promotion and many others.

  • What do I want to be known for?

  • What do I want people to remember about me?

  • Who do I want to appeal or be visible to?

Once you have clarity of purpose and vision, you can then move on to the next step: creating a plan to reach your goal. Bear in mind that brand building is a long term commitment but its success is always anchored in a strong foundation, YOUR WHY.

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